The global electric radiators market is entering a transformative phase, driven by decarbonization mandates, rapid digitalization, and evolving consumer preferences. Valued at USD 19.12 billion in 2024, the market is projected to reach USD 27.65 billion by 2030, growing at a CAGR of 6.3% during 2025–2030. What was once considered a secondary heating solution has now evolved into a smart, energy-efficient, and design-centric primary heating system aligned with global electrification goals.
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Electrification and Decarbonization Reshape Heating Demand
A central force behind the market’s expansion is the global “electrification of everything” movement. Governments, particularly across Europe, are actively phasing out fossil fuel-based heating systems such as gas and oil boilers. Policies aligned with the European Union’s Ecodesign directives and national-level boiler bans are accelerating the transition toward electric heating technologies.
Electric radiators have undergone significant technological advancements to overcome historical perceptions of inefficiency. Modern systems incorporate ceramic cores, thermal fluids, precision thermostats, open-window detection, and adaptive start functions. These innovations enhance energy performance while ensuring regulatory compliance and consumer confidence in electric heating as a future-ready alternative.
Smart Technology Driving Market Momentum
The integration of IoT and smart home ecosystems is revolutionizing product positioning. Smart/connected electric radiators enable:
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Wi-Fi and app-based control
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Real-time energy consumption monitoring
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Room-by-room temperature zoning
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Voice activation via platforms like Alexa and Google Assistant
This connectivity transforms radiators into intelligent energy management devices rather than simple heating appliances. The smart features segment alone is projected to reach a market value of USD 3.34 billion in 2024, reflecting growing consumer willingness to invest in long-term energy savings and convenience.
While traditional/manual radiators remain dominant by volume—particularly in cost-sensitive and commercial applications—smart radiators represent the fastest-growing technology segment.
Residential Sector Leads Market Demand
The residential segment accounts for approximately 69.4% of total market revenue in 2024, making it the dominant application category. Growth is fueled by:
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Home renovation projects
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Expansion of new-build housing
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Rising adoption of all-electric eco-homes
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Increasing installation of solar panels and battery storage
Electric radiators are particularly attractive in retrofit projects due to their ease of installation. Unlike hydronic systems, they do not require complex plumbing or boilers, offering flexibility and lower upfront installation complexity.
The commercial segment, however, is emerging as the fastest-growing application area. Offices, hotels, and retail properties are adopting zonal heating solutions to reduce energy waste and meet sustainability targets.
Product Innovation: Efficiency Meets Aesthetics
Panel radiators dominate the market with over 35% share in 2024 due to their versatility, affordability, and widespread adoption. However, infrared radiators represent the fastest-growing product category. By heating objects and people directly rather than circulating warm air, infrared systems provide instant comfort and improved efficiency—particularly in bathrooms, workshops, and semi-outdoor spaces.
Another defining industry trend is the fusion of aesthetics and performance. Manufacturers now offer:
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Vertical and designer models
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Custom finishes and colors
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Glass and aluminum surfaces
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Minimalist architectural designs
Consumers increasingly view radiators as interior design elements rather than purely functional devices.
Regional Landscape: Europe at the Forefront
Europe commands the largest regional share at approximately 38% of global revenue in 2024. The region’s dominance stems from:
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Cold climate demand
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Strong regulatory frameworks
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Government-backed electrification programs
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Phasing out of gas boilers
The Asia-Pacific region holds around 25% of the market and is the fastest-growing. Rapid urbanization, expanding middle-class populations, and increasing construction activity in countries like China and India are fueling adoption of modern electric heating appliances.
North America, Latin America, and the Middle East & Africa present steady growth opportunities, particularly in new urban developments and renewable energy-integrated housing.
Distribution Channels Evolving
Offline channels—including distributors, DIY stores, wholesalers, and heating showrooms—remain dominant, accounting for a substantial portion of sales due to professional installer reliance and consumer preference for in-person evaluation.
However, online/e-commerce channels now represent over 30% of global sales in 2024, marking explosive growth. Digital platforms provide:
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Transparent price comparisons
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Access to product reviews
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Expanded product selection
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Direct-to-home delivery
This shift aligns with broader consumer purchasing trends toward convenience and digital research.
Challenges and Market Restraints
Despite strong growth prospects, the market faces certain restraints:
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Competition from established gas central heating systems
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Perceived higher operational electricity costs
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Grid capacity limitations in older buildings
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Counterfeit and unbranded products (estimated 10–15% in price-sensitive markets)
Electricity price volatility continues to influence purchasing decisions, although smart controls and zonal heating help mitigate operational expenses.
Renewable Integration: A Major Opportunity
One of the most promising opportunities lies in integrating electric radiators with residential renewable systems. Homes equipped with solar panels and battery storage can power electric heating using self-generated electricity, creating a near carbon-neutral heating ecosystem.
As renewable adoption accelerates, electric radiators stand to benefit significantly from this synergy.
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Competitive Landscape
The market features a mix of established European manufacturers and global heating solution providers. Key companies include:
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Dimplex (Glen Dimplex Group)
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Rointe
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Haverland
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Zehnder Group
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PURMO Group
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Stelrad
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Lucht LHZ Elektroheizung GmbH & Co. KG
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Vasco Group
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KORADO, a.s.
Manufacturers are increasingly investing in sustainability certifications, energy-efficient product innovation, and digital integration capabilities to strengthen competitive positioning.
COVID-19 Impact and Market Recovery
The COVID-19 pandemic initially disrupted supply chains and commercial construction. However, it triggered a surge in home improvement investments as consumers prioritized comfort and efficiency while spending extended periods indoors. This shift ultimately supported market recovery and accelerated smart radiator adoption.
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Future Outlook
The electric radiators market is transitioning from a niche supplemental heating solution to a cornerstone of all-electric, smart-enabled, and decarbonized buildings. The convergence of regulatory support, renewable integration, smart home connectivity, and design innovation is creating a compelling growth trajectory.
With Europe leading adoption and Asia-Pacific emerging rapidly, the industry is positioned for sustained expansion through 2030, underpinned by a global push toward cleaner, smarter, and more flexible heating solutions.
